CASE STUDY Based on the detailed forecasting results you provided in Project A, you will now prepare a Situational Analysis for Senior Management and you will record your evaluation of the following:

• Macroenvironment
• Market analysis
• SWOT Analysis
• Consumer Analysis

(Refer to the image in Topic 2 page 12 of your learning resource to ensure all areas listed are covered)

Present as an exciting PowerPoint presentation for Senior Management to review and attach.

Guided Notes:

• Identify the organisations business capabilities and their resources
• Analyse their international market information
• Identify the threats and opportunities for business development according to your forecasting results
• Use comparative international market information to review business performance
• Analyse the performance of competitors
• Analyse the performance of competitor products or services to determine threats or opportunities
• Identify legal, ethical and environment constraints relevant to the market in which they operate
• Identify any areas in the markets that are being underserviced by the organisation or by its competitors with a focus on opportunities that have presented themselves during COVID.
• Identify any changes in international markets that link to the organisations strengths or capabilities
• Identify any changes or improvements that the organisation must make due to COVID that will improve its performance and address international marketing opportunities.