Question: Case Study based on the title Purchase intention of EVs in Malaysia car manufacturing. Evaluate the methodological approach that Proton could adopt to understand consumer
Case Study based on the title Purchase intention of EVs in Malaysia car manufacturing. Evaluate the methodological approach that Proton could adopt to understand consumer purchase intentions regarding electric vehicles EVs Specifically, discuss the potential use of quantitative, qualitative, or mixed methods approaches. Please give the explanation in detailed. Note: Your response should include: A comparison of the nature, depth, generalizability, and practical application of data obtained through each method, Recommendations for the most suitable approach, with justification using literature.
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