Case study

Beardbrand is an Ecommerce store that sells beard oil and beard care products and that prides themselves in leading the movement for all the target beardsmen customers of the world.

Eric, Beardmans founder, decided to create a post and share everything he and his team did in order to develop a solid brand and go from $0 to $120k in monthly sales.

During brand development, Eric found out two main strategic marketing challenges:

More expensive and more exhaustive efforts needed: Eric recognizes that building a reputable brand for your store takes more time and more money because youll be investing for the long-term. Its not an overnight success.

Staying true to your brand by maintaining consistency: Beardbrand want their brand to be as consistent as possible in providing premium target customer experience.

Questions:

1. Write the summary of the case ? 05

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2. Find out the main problem which company is facing ? 05

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3. What are the various target strategies available to Beardbrand? Discuss. 05

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4. List out the available segmentation strategies for beard care products and suggest the best positioning strategy for Beardman by giving reasons. 05

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