Question: Case Study booklet from McGraw - Hill. The 8 - page case is: Customer Experience as Segmentation Basis: The Luxury in Question . Also, read

Case Study booklet from McGraw-Hill. The 8-page case is: Customer Experience as Segmentation Basis: The Luxury in Question. Also, read the article Welcome to the Experience Economy. Harvard Business Review, July-August 1998. B. Joseph Pine II and James H. Gilmore. Once you have read the case and the article, you will answer all the questions at the end of the case (I-VI).

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