Case Study$-$ Changing Roles or Attitudes?A company is having difficulty getting people in different functionally specialized departments to cooperate in developing new products rapidly and getting them into the marketplace. One approach is to talk about the importance of cooperation and use a process analysis intervention or team$-$building activity to increase understanding and mutual respect among people from different functions. This approach assumes that increased trust and understanding will increase cooperation back in the workplace. Another approach is to create cross$-$functional teams that are responsible for the development of a new product, and then reward people for contributions to the success of the team. This approach assumes that people who cooperate to achieve a common goal will come to understand and trust each other.

What would you recommend the company to do$,$ and why?