case study: chateau margaux: launching a third wine

Please formulate a detailed marketing plan for the third product that is about to be launched. The plan should include: a. Strategic role of the product (what should be strategic objective, why should the company launch this product and what should be expected) b. target market selection (who should be the target market for the product) c. positioning (how to position the product with respect to competitors and own products) d. product (decisions such as quantity to release, quality level, brand name) e. pricing (what should be ideal price range) f. channel structure (how should the product be distributed) g. communication (how to promote the product) Please formulate a detailed marketing plan for the third product that is about to be launched. The plan should include: a. Strategic role of the product (what should be strategic objective, why should the company launch this product and what should be expected) b. target market selection (who should be the target market for the product) c. positioning (how to position the product with respect to competitors and own products) d. product (decisions such as quantity to release, quality level, brand name) e. pricing (what should be ideal price range) f. channel structure (how should the product be distributed) g. communication (how to promote the product)