Case Study: Chick$-$fil$-$A

In this exercise, you'll collaborate with $2-3$ other group members to submit a group response to case study questions. Group leaders will be notified at the beginning of the week via your Canvas Inbox.

Preparation

Review What Is Strategy?

Case Study

Watch the video, Behind Chick$-$fil$-$A$\text{'}$s Unconventional Franchise Model $G.$

Questions

What are Chick$-$fil$-$A$\text{'}$s competitive advantages? Explain. Hint: How does Chick$-$fil$-$A create superior value for its customers?

What are Chick$-$fil$-$A$\text{'}$s core competencies? Explain. Hint: Which capabilities are the source of Chick$-$fil$-$A$\text{'}$s competitive advantages?