CASE STUDY CHP 3 ASSIGNMENT STEP 1 Review 3.10 Case Study - Royal Canin in Chapter 3 (pp 55-57) of our text. Review @yal Canin Case 3. Answer the Chapter 3 Case Study questions below using a Google Docs or Microsoft Word file (STEP 2) and submit the file (STEP 3). You MUST do the following OR RECEIVE ZERO CREDIT: - Write complete sentences to answer each question . Number each of your responses (ie 1., 2., 3.) . Separate each answer into different paragraphs (press RETURN key) 15 POINTS 1. What role did data play in the planning and execution of the Royal Canin campaign? 15 POINTS 2. Why was it so important for Royal Canin to continuously monitor the campaign results and update their CRM database? 20 POINTS 3. What beneficial effects did the data generated by the Royal Canin campaign have on the running of the business overall