Case Study: $[$Company Name$]-$ Revolutionizing Urban Mobility with E$-$Bike Rentals$[$Company Name$]$ is a start$-$up aiming to transform urban mobility through the introduction of electric bike $($e$-$bike$)$ rentals. The founders believe that providing eco$-$friendly transportation options can alleviate traffic congestion and contribute to a sustainable urban environment. The company is in its initial stages, and the founders are seeking your expertise to chart a successful course forward. Carefully analyze the case and answer the following questions.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Company Background:$[$Company Name$]$ was founded by passionate entrepreneurs with a vision to offer convenient and environmentally friendly transportation options in urban areas. The founders have already conducted market research indicating a growing interest in sustainable mobility solutions, particularly e$-$bikes.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $1$: Ideation $(10$ points$)$a$.$ Propose an attractive name for this company, and next develop a mind map $($problem Tree$)$ illustrating potential ideas for services or features that $[$Company Name$]$ could integrate into its e$-$bike rental platform. Justify your choices with potential benefits to the business and customers.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $2$: SWOT Analysis $(15$ points$)$Conduct a SWOT analysis for $[$Company Name$].$ Identify and explain $3$ key aspects for each category: strengths, weaknesses, opportunities, and threats, with a focus on the e$-$bike rental industry.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $3$: SMART Objectives $(10$ points$)$Propose $4$ SMART objectives for $[$Company Name$]$ related to expanding its e$-$bike rental service. Ensure each objective is specific, measurable, achievable, relevant, and time$-$bound.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $4$: Vision$/$Mission $(10$ points$)$Craft a concise vision statement and mission statement for $[$Company Name$].$ Briefly explain how these statements align with the company's goals and values in the context of urban mobility.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $5$: Business Canvas $(15$ points$)$Utilizing the Business Model Canvas, outline the key components for $[$Company Name$]\text{'}$s e$-$bike rental service. Highlight specific considerations for customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $6$: Target Market and Personas $(10$ points$)$Define $[$Company Name$]\text{'}$s target market for e$-$bike rentals and create two detailed personas representing potential customers. Include relevant demographics, behaviors, and preferences for each persona.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $7$: Go$-$to Customized Marketing$/$Promotion Plan $(15$ points$)$Develop a customized marketing and promotion plan for $[$Company Name$]\text{'}$s e$-$bike rental service. Outline specific strategies and tactics considering the target market and personas. Include at least two promotional channels and explain how each will be utilized to reach the target audience effectively.$\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$Question $8$: Skills Required of an Entrepreneur $(15$ points$)$Identify and explain the key skills that the founders of $[$Company Name$]$ should possess to successfully navigate the challenges of entrepreneurship in the e$-$bike rental industry. Provide specific examples from the case study to support your answer.