Case Study Conversation 7: Case 12. Ma How can Mattel adjust its product mix and marketing to accommodate the continuing lifestyle and values shifts of American youth (and their Millennial and Gen Z parents)? What lessons do you think the company learned from its success (and controversy) from the recent Barbie movie? SBlould Mattel position itself more as a media company now, or stay focused on its core consumer toy and game products? How are the two related? Case 12. Mattel Gives Its Marketing Strategy a Makeover