Question: Case Study: Creating a Strategy and Linking It to Performance at KidsCloth, Inc . 1 KidsCloth ( KC ) Inc. is a global specialty retailer
Case Study: Creating a Strategy and Linking It to Performance at KidsCloth, Inc KidsCloth KC Inc. is a global specialty retailer of clothing, accessories, and personal care products for men, women, children, and babies. With more than employees and more than stores, the company is also a global player. Most recently, the company has experienced a long slide in sales. KCs trouble in winning back customers has a variety of explanations. In particular, KCs large size has made it tough for the retailer to adapt to changes in fashion trends. KCs casual image hasnt fared well moving from the casualization of the workplace in the s to the recent period of heightened fashion sensibility KCs turnaround strategy largely consists of three parts: Getting the product and environment right; Cutting costs by simplifying and streamlining operations; and Managing the performance of existing employees, especially those who must use a lot of creativity and innovation in their jobs. With respect to the first part of the strategy ie getting the product and environment right several analysts seem to like KCs new fall sales offerings, which it is calling the Elegance Redefined campaign. KCs new merchandise is more age appropriate and shows significant improvements in quality, analyst Christine Chen wrote. It takes time to win back customers who have been disappointed for three years, Chen wrote. She added: It will likely take at least a few more quarters of consistent execution and improved merchandise before customers are convinced that KC is back. As an example of the second part of KCs turnaround strategy, cutting costs by simplifying and streamlining operations, KC eliminated about positions in one year. That includes jobs lost at its nowclosed First & Choir chain. To implement the third part of the strategy, managing the performance of existing employees, the Board of Directors of KC has hired you as a performance management consultant. As part of your consulting duties, you will also assist top management in developing the overall strategic plan for the next years.
Answer the following questions
Provide a detailed discussion of what the organization will need to do to create a strategic plan for the next years.
Critically evaluate how the strategic plan will relate to individual performance.
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