Case Study Criteria $($Student$$s Choice$$

See Potential Topics list $)$

Case

Study$-$

I

Case

Study$-$

II

Clearly define the Target Market with

Demographics $($quantitative data$/$stats$)6$

$12$

Apply some Psychographics $$ or

behavioral$/$lifestyle$$to the Target Market

$($qualitative$,$ subjective observations$)$

$4$

$8$

Discuss the Marketing Mix or $4$ Ps $48$

Include all four components of the promotional

mix when discussing the Marketing Mix or $4$ Ps

$($Adv$.,$ PR$,$ Personal Selling, and various

Promotions$)$

$6$

$12$

Perform a PESTLE analysis $($your creative

ideas$$not cut$-$and$-$paste from source$)612$

Please provide a minimum of three creative

advertising and$/$or promotional

recommendations $($your creative ideas!$)$

$1224$

Provide data and examples from listed source to

support each recommendation with

data$/$statistics

$12$

$24$

Total Points $50100$