Case Study Description and Instructions:

Read the CoolPeopleCare case study and address the elements listed in the paper structure.

The Evolution of CoolPeopleCare$$s Business Model: How Should the Founder of a Social

Enterprise Increase the Visibility of His Company?

The format that must be utilized for the Microsoft Word Document:

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Title Page

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Table of Contents

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Executive Summary

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Analysis

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Recommendations

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Conclusion

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References

Your paper will be graded accordingly.

$1.$

Title Page.

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the name of the Case

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your name and student number

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the name of your course and the course number

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the name of your Course Instructor

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the date

$2.$

Table of Contents. This will allow the reader to easily navigate through the paper.

$3.$

Executive Summary $(10$ marks$).$ This section will provide the reader with basic background information on the Case, the purpose of the assignment, specifics from the results of your analysis, and recommendations.

$4.$

Analysis $(30$ marks$).$ After reviewing the case, you must provide a critical assessment in your responses to the following questions, incorporating examples from the case, relevant information from the course notes and scholarly literature relevant to entrepreneurship.

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A$.$ Discuss minimum four $(4)$ characteristics that Davidson demonstrated that are relevant to entrepreneurs as discussed in the course. B$.$ State two $(2)$ benefits of entrepreneurship and two $(2)$ drawbacks of entrepreneurship as discussed in the course and evident in the case. Relevant examples and links to the case must be included to support the discussion. Incorporate scholarly literature.

MGMT$2224$: Introduction to Entrepreneurship $$ Course Information. Academic Year $2023/2024,$ Summer

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A$.$ Discuss four $(4)$ strategies that Davidson could have utilized to enhance creativity as discussed in the course which will be applicable to the case. Relevant examples must be included to support the discussion. B$.$ Discuss the five $(5)$ categories of intellectual property rights presented in the course and demonstrate how the founder of CoolPeopleCare could use one of the five categories to protect CoolPeopleCare. C$.$ What aspects of the steps in the creative process as discussed in the course was evident in the case. The steps must be clearly stated and linked to the case. Incorporate scholarly literature.

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Discuss the elements taught in the course that the founder of CoolPeopleCare should consider to define their competitive advantage. Relevant examples from the case must be included to support the discussion. As a small business, discuss the four $(4)$ qualities that CoolPeopleCare has over large businesses as discussed in the course which they can use strategically. Relevant examples and links to the case must be included to support the discussion. Incorporate scholarly literature.

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Davidson's full$-$time commitment to CoolPeopleCare necessitated a shift in his business approach to ensure its viability. Explain why a business model is essential. Discuss why the business model of CoolPeopleCare has changed over time and explain why each of the changes in the business model was successful. Relevant examples and links to the case must be included to support the discussion. Incorporate scholarly literature.

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Discuss how the founder should go about doing a feasibility analysis for CoolPeopleCare, as taught in the course. Clearly state what should be included and tools which can be used in each stage of the process. Note, this must be linked to the business in the case. Incorporate scholarly literature.

NB: It should be noted that this is the natural section for incorporating scholarly sources, and failure to do so will have an impact on the quality of your contribution and, as a result, your grade.

$5.$

Recommendations $(5$ marks$).$

If Davidson decides to expand CoolPeopleCare to a Caribbean country, outline three $(3)$ ways in which the business can significantly contribute to the country's growth and development, as described in the course. State two $(2)$ ways in which Davidson can avoid common mistakes made by entrepreneurs as discussed in the course. Please share details about the Caribbean country in the discussion. Each recommendation must be supported by one scholarly source.

$6.$

Conclusion $(10$ marks$).$ The conclusion should capture the essence of what was discussed in the paper, rather than simply summarizing the points raised. You should

MGMT$2224$: Introduction to Entrepreneurship $$ Course Information. Academic Year $2023/2024,$ Summer

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draw conclusions from

the Case analysis and recommendation sections.

$7.$

Mechanics $$ APA $7$th edition referencing system and Writing Skills $(10$ marks$).$ Points will be deducted for typographical and grammatical errors. Your paper should include references from at least twelve $(12)$ sources, and at least eight $(8)$ of those should be scholarly sources $($peer$-$reviewed journal papers$).$