Case Study: Digital Brand Management at ABC ElectronicsABC Electronics, a leading technology company, embarked on a comprehensive digital brand management initiative to strengthen its online presence and reinforce its brand identity. The company recognized the need to adapt to the evolving digital landscape and engage with consumers in meaningful ways. The project involved a holistic approach, encompassing social media, content marketing, online reputation management, and community bunding.Project Overview:$*$ Goals: Enhance brand visibility, engage with the target audience, and manage the brand's online reputation.$*$ Approach: ABC Electronics implemented a multi$-$faceted strategy, including social media campaigns, content creation, influencer partnerships, and proactive online reputation management.$*$ Timeline: The digital brand management initiative spanned twelve months, with regular evaluations and adjustments to the strategy.key Actions Taken:$1.$ Conducted a brand audit to identify existing digital touchpoints and assess brand sentiment$\mathrm{.}2.$ Established a consistent brand voice and visual identity across all digital channels$\mathrm{.}3.$ Launched targeted social media campaigns to connect with the target audience and promote new product releases$\mathrm{.}4.$ Collaborated with influencers to amplify brand messaging and reach a broader audience$\mathrm{.}5.$ Monitored online reviews and promptly addressed customer feedback to maintain a positive online reputation$\mathrm{.}6.$ Created engaging and informative content, including blog posts, videos, and infographics, to position ABC Electronics as an industry thought leader.Outcome: The digital brand management initiative resulted in a $20\%$ increase in social media engagement, a $15\%$ growth in online fallowers, and a notable improvement in online sentiment$,$ ABC Electronics successfully positioned itself as a customer$-$centric and innovative brand in the digital space.Short Answer Questions with Answer Keys:$1.$ Why did ABC Electronics initiate a digital brand management initiative? $(2$ marks$)2.$ Name two key components of ABC Electronics' digital brand management strategy. $12$ marks$)3.$ How did ABC Electronics address customer feedback as part of their digital brand management? $(3$ marks$)4.$ What measurable outcomes were achieved post$-$implementation of the digital brand management initiative, and how do these metrics indicate success? $(3$ marks$)5.$ Explain the importance of a consistent brand voice and visual identity in digital brandmanagement. $(4$ marks$)6.$ Provide one example of how ABC Electronics positioned itself as an industry thought leader in the digital space. $(2$ marks$)$