Case study

Due to the continuous development in personal computers, the global companies producing personal computers face constant challenges represented in the permanent and rapid technical change that accompanies this industry, represented by the change of storage capacity and speed of these devices so that the life cycle of the newest model that appears in the market is shorter than the life cycle of the model that It appeared before it, which led to the disappearance of the older models and it is expected that many newer models will appear in terms of storage capacity and speed.

Required :

1- If a consumer purchases a personal computer, when do you consider that person a final consumer and when do we consider him a regulatory consumer?

2- How can companies that produce personal computers benefit from the short life cycle of the computer models that they produce and transform them from a weak point to a strength that they can benefit from in their favor?

3- What are the most appropriate innovative promotional means suitable for the consumers of this product?