Case Study E - The Bar and Grill Restaurant

The Bar and Grill restaurant is a large established business based in Sydney. During the COVID -19 pandemic, the series of closures of the restaurants have caused a serious concern for Jamie, the restaurant owner, and his stakeholders.

Jamie has been analysing a digital strategy that would enable customers to order food online and have their food delivered to their homes. Jamie has a set budget of $100.000.

The key strategic objective is to reach out to the community with a reliable delivery service that can help Jamie and his stakeholders support their business to increase revenue and avoid closure.

1. Using your research skills, identify a digital strategy that would meet the company objectives for Jamie and his stakeholders. Outline your findings in a draft plan. You will need this plan for the next questions. Your plan should include:

• An innovative approach that would help the restaurant stay afloat.

2. Thinking about your findings so far, identify three questions that would help you review your plan to ensure it would meet the company objectives. Note your three questions in your draft plan.

3. Create a one-page report (A4) that can be distributed for approval and implementation. Your report must contain the following detail:

• A clear outline of the digital strategy
• How the digital strategy can be implemented within the available budget
• A clear outline of how the digital strategy meets the key objective.