Question: Case study - EasyJet 1 . Critically evaluate easyJet, easyCar, easyCinema and easyHotel s strategic directions using Ansoff s product / market growth framework. 2

Case study - EasyJet
1. Critically evaluate easyJet, easyCar, easyCinema and easyHotels strategic directions using Ansoffs product/market growth framework.
2. What are the four kinds of international strategy based on the balance between global integration and local responsiveness? Using suitable framework critically evaluate Fastjets Africa strategy and its challenges.
3. What are the opportunities and challenges of organic and inorganic growth? Critically evaluate how easyGroup has used these strategies to sustain its growth.

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