Case Study: EcoChic Apparel's Expansion into $?$

EcoChic Apparel, a sustainable fashion brand based in Montreal, has gained recognition for its stylish clothing made from recycled materials. While their primary market has been Canada and the US$,$ they're considering expanding into another international market:

Questions for Students:

Select the best international market based on market size, cultural factor and market access.

Market Entry Strategy:

Sales Channel Analysis: Develop a detailed sales channel map for EcoChic's potential entry into the market. This should outline the different types of retailers, the geographic spread, and any online channels they might utilize.

An international distribution contract has been signed with a local partner. The contract includes prices, minimum purchase requirement for $2025,2026$ and $2027,$ exclusivity, termination and many other terms.

How do you develop a three years P&L forecast? How do you estimate the revenue?

How do you estimate your market share?

If Ecochic manufactures the products in India, then brings the product to Canada to export to the Unites States, can they benefit from NAFTA agreement? Explain.