CASE STUDY

FEASIBILITY STUDIES .

Competitive advantages:

We offering high quality products with affordable prices and unique designs. It will be the first Egyptian sportswear brand application that you can personalize your own design and color easily with just one click.

Target customers:

Through research, analysis, and questionnaires, it was found that the group most passionate about sportswear is the youth, and because it is the group most interested in fitness, and at this age many young people play a specific game, whether it is sports clubs or gyms, And because they occupy a high percentage of the Egyptian society, so, we decided to target the youth group.

The competitors:

1. Gym Apparel:

Designed and manufactured in Egypt, Gym Apparel was established in 2013. Their designs are always up to date and they use the trendiest, high-quality fabrics to provide comfort, style, and functionality for working out. Gym Apparel does not limit their production to just designing and selling their own wear, they offer their supplies to the wider market, which includes; Sports Teams, Gyms, CrossFit Boxes, and such. (Prices: EGP 130, EGP 155). Strength point: there prices are great and are always under 200LE & weakness point: they dont produce custom products. Their location: website & they target both men & women.

2. Bel Balady:

It is a modish brand with a touch of local identity. Their products are all Egyptian-inspired with words like and printed on them or Egyptian-inspired designs. Their first collection only catered to women, but they have recently expanded and added mens attire to their collection. (Prices: EGP 270, EGP 370). Strength points: they may be the best quality in the market &they have custom products & weakness point: there prices are high. Their location: online (Facebook) & they target both men & women.

3. Kinetic apparel:

It was founded in 2014 by two young men with a goal to provide high-quality sportswear to the Egyptian market. Their collection includes dri-fit t-shirts, which is a plus any athlete would definitely appreciate. (Prices: EGP 140, EGP 165). Strength points: there prices are great and are always under 200LE & Weakness points: they dont have custom products & only one material used (dri Fit). Their location: website & they target both men & women.

4. H Apparel:

It was founded in 2015. They use treated micro fibers to create t-shirts that will keep your body moist while working out or training. Their collection also offer compression short sleeve t-shirts that allow easy mobility. (Prices: EGP 145, EGP 165). Strength point: There prices are great and are always under 200LE & Weakness points: they dont have custom products & only one material used (Micro Fiber). Their location: online (Facebook) & they target both men, women& kids.

5. Sigma Fit Egypt:

Sigma, originally a tech company, is owned by three engineers. Their first line of production, Sigma Fit is designed with fabric that has incredible features, making it repel liquid, resist odor and stains. Making it the perfect material for your workout. (Prices: EGP 255, EGP 220). Strength points: hey have high quality material , they have custom products & more than one choice for the material (only for custom products).Weakness point: they are very pricy. Their location: website & they target both men & women.

QuestioNS ?

QUESTION 1.WHAT IS Strengths (internal, positive factors) Strengths describe the positive attributes, tangible and intangible, internal to your organization. ?They are within your control

QUESTION (2). What do you do well? What internal resources do you have?

QUESTION (3)

Think about the following

1: o Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills. o Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology.

2- What advantages do you have over your competition? Do you have strong research and development capabilities? Manufacturing facilities?

3- What other positive aspects, internal to your business, add value or offer you a competitive advantage?