Case Study - GRAB MALAYSIA

Background: Grab Malaysia is a technology company that provides ridehailing, food delivery, and digital payment services in Southeast Asia. It was founded in 2012 by Anthony Tan and Tan Hooi Ling in Malaysia. Today, Grab is one of the largest ride-hailing companies in Southeast Asia, with operations in eight countries, including Malaysia, Singapore, Indonesia, and the Philippines.

History: Grab began its operations in Malaysia in 2012 as MyTeksi, a taxi-booking app. In 2014, the company rebranded itself as GrabTaxi and expanded its services to other Southeast Asian countries. In 2016, Grab rebranded itself once again as Grab and expanded its services to include ride-hailing, food delivery, and digital payment services. In 2018, Grab acquired Uber's operations in Southeast Asia, which further solidified its position as the leading ride-hailing company in the region.

Business strategies: Grab's business strategies are centered around the use of technology to provide convenient and reliable transportation services to its customers. One of Grab's key strategies is to partner with local taxi companies to provide a more reliable and convenient transportation option for customers. Grab has also expanded its services to include food delivery and digital payment services, which have helped the company diversify its revenue streams. Another key strategy for Grab has been to expand its services to other countries in Southeast Asia. By expanding its services to other countries, Grab has been able to tap into new markets and increase its customer base. Grab has also invested heavily in technology, such as developing its own mapping and routing technology, to improve the efficiency and reliability of its services.

Business operations: Besides ride-hailing, food delivery, and digital payments, Grab has also expanded into other services such as courier delivery, grocery delivery, and hotel bookings. Grab has also partnered with various government agencies and non-profit organizations to provide relief and assistance to communities affected by the COVID-19 pandemic.

Size of the company: Grab is a large company, with over 9,000 employees as of 2021, and it operates in eight countries across Southeast Asia.

Area of coverage: Grab's coverage area includes major cities in Malaysia such as Kuala Lumpur, Johor Bahru, and Penang, as well as other cities across Southeast Asia such as Singapore, Jakarta, and Manila.

Competition: Grab faces competition from other ride-hailing companies such as Gojek and MyCar, as well as food delivery companies such as Foodpanda and Deliveroo.

Current developments: Grab has continued to grow and expand its services in Southeast Asia. In 2021, Grab announced that it would be going public through a merger with a special purpose acquisition company (SPAC) called Altimeter Growth Corp. The merger is expected to value Grab at around $39.6 billion and will provide the company with a significant amount of funding to further expand its services and develop new technologies.

Partnerships: Grab has formed partnerships with various companies and organizations to enhance its services, such as partnering with Mastercard to launch a prepaid card for its customers, and collaborating with the Malaysian government to launch a vaccination booking feature on its app.

Question 1

Using Grab Malaysia as a case study, explain how the roles of the manager, functions of the organization, ethics, and environment have contributed to the success and growth of the company. What challenges has Grab faced in managing these factors, and how has the company responded to them?

In your answer, you should provide specific examples from Grab's history, operations, and partnerships to support your analysis. Your answer should be in length and clearly organized, with a clear introduction, body, and conclusion. Your answer will be evaluated based on the depth and clarity of your analysis, your use of specific examples and evidence, and the coherence and clarity of your writing.

Question 2

Using Grab Malaysia as a case study, explain how the company has developed and implemented effective business strategies in relation to human behavior, management style and leadership, marketing, human resource management, and finance. How have these strategies contributed to the company's success and growth, and what challenges has Grab faced in implementing these strategies?

In your answer, you should provide specific examples to support your analysis. Your answer should be in length and clearly organized, with a clear introduction, body, and conclusion. Your answer will be evaluated based on the depth and clarity of your analysis, your use of specific examples and evidence, and the coherence and clarity of your writing.