Case study Gucci is part of the global luxury group Kering, which manages renowned houses in fashion, leather goods, jewellery, and eyewear. In April 2023, a Gucci employee in Los Angeles posted an unboxing one-minute TikTok video showcasing the company's products provided to her as a new employee. In the caption of the video, she jokingly wondered if she should just keep the bag and disappear! However, once the company became aware of the video, her employment was terminated. The video garnered almost 10 million views and attracted widespread attention from the media and the general public on an international scale. For instance, you can refer to this Insider Inc.'s news article and the comments section of her TikTok video to obtain further i../@moradi.mp4/video/7218317156897885483

https://www.insider.com/gucci-staffer-unboxes-lavish-freebies-gets-fired-for-viral-tiktok-2023-5

Topics to work on:

1. Proposing communication strategies to promote diversity and inclusion for multigenerational employees

Imagine that you are employed in a management communication consultancy. The company mentioned in the provided case study has approached your consultancy to address a specific communication issue or topic.

Your task is to propose recommendations on communication strategies for the company as per your team's allocated topic.

Make a Presentation on the following:

Short Introduction and Background

Provide a background to your topic and case study

Attract attention with some facts and figures related to the case study/your team's allocated topic

Clearly introduce key concepts/constructs you are presenting

For example, what are the key communication problem(s)/opportunity(ies) related to your topic and why should people/organisations care about it?

Consider using some visual images e.g., showing logical sequences/cause-and-effect relationships between the concepts/constructs or factors related to your topic/case study e.g., communication problem(s), causes and impacts. Highlight communication aspects - such as factors related to sender, receiver, message, channel, communication context.

Think about key arguments you want to make about solving the communication problems - What do the listeners need to know? Show them that you understand where the problem is, how important it is, and how to solve it.

Target audience and stakeholders

Give a list of target audience and stakeholders you have analysed

Think about who you/the company mention in the case study need to communicate with - related to your proposed recommendations

(Don't forget to provide in-text references)

Conclusion

Restate the key communication problem related to your topic, summarise the key points made and provide a concluding remark.

(Don't forget to provide in-text references)

Answer rating: 100% (QA)

Presentation Communication Strategies for Promoting Diversity and Inclusion for Multigenerational Employees at Gucci Short Introduction and Background Greetings esteemed members of the Gucci managemen... View the full answer