Question: Case Study - Handpresso 1 . How big is the market potential for portable espresso making ? What was special about Nielsen Innovation that led

Case Study - Handpresso
1. How big is the market potential for portable espresso making? What was special about Nielsen Innovation that led them to tap this opportunity?
2. What are the most innovative elements in the Handpresso concept? What is the root of these elements? Where do they come from?
3.Why do you think neither Nespresso nor Sara Lee jumped at the opportunity to complete the development of Handpresso?

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