Case Study: Hello Kitty: Can the Cartoon Cat survive the Buzz across the World. Read the following case study carefully and answer all the questions given at the end of the case. Hello Kitty was created with the focus of being a small gift and big smile. The face of Hello Kitty adorns $50000$ products sold in more than $130$ countries. Sanrio conducts its business operations through $26$ subsidiaries with operations in Japan, USA, UK$,$ Brazil, Germany, Taiwan, South Korea, Hong Kong and China. The little half English and half Japanese cat has become so globally recognizable with Japanese board of Tourism appointing her as the official tourism ambassador to China and Hong Kong. Hello Kitty stands for the innocence and sincerity of childhood and simplicity of the world. Women and girls all over the world are happy to buy into the image of trusting, loving childhood in a safe neighborhood that Hello Kitty represents. Along with the likes of Coca Cola and Nike, Hello Kitty has become a brand phenomenon. Its primary business is making and marketing what it calls social communication gifts. The company also operates restaurants and theme parks in Japan and also produce movies and publishes books and magazines with multitude of characters. The company sales in Europe and USA has been declining, while the products have continued to grow in popularity in Japan, Asia and Brazil. Source: $($www$.$sanrio.com$/$characteers$/$HelloKitty$)$ Required: Question $11.$ Discuss Four International business strategy and international marketing framework that Hello Kitty could use to bolster effective strategic decisions in international business. $(20$Marks$)2.$ Discuss Five modes of communication that Hello Kitty could use to effectively consolidate its growth in the global market space. $(20$ Marks$)$