Case Study

Here is the assignment for this case study on Airbnb in $2018$ which is Case #$2$ pages C$-6$ to C$-10$ in your textbook.

Watch the following $2$ YouTube videos:

How Airbnb Is Attacking the Hotel Industry, ${?}_{\text{l}\text{o}\text{n}\text{g}\text{r}\text{i}\text{g}\text{h}\text{t}\text{a}\text{r}\text{r}\text{o}\text{w}}^{\text{l}\text{o}\text{n}\text{g}\text{r}\text{i}\text{g}\text{h}\text{t}\text{a}\text{r}\text{r}\text{o}\text{w}}$

Three Business Lessons You Can Learn From Airbnb

As a new member of Airbnb's management team, you have been asked to prepare an analysis of its competitive position and potential threats. Create an executive summary that addresses the strategic issues confronting Airbnb and make recommendations to address both opportunities and challenges. The executive summary should be supported by your analysis of the lodging industry.

The executive summary must include the following three sections:

Current State of the Lodging Industry and Airbnb's position in it

At least $2$ Opportunities & $2$ Threats to Airbnb's Success in the Market

Top $3$ Recommended Actions for Airbnb

Case $2-$ Airbnb in $2018$