Question: Case Study: Hilton Hotels: Brand Differentiation through Customer Relationship Management What do you think Hilton leadership should do after the Blackstone acquisition? Should they further

Case Study: Hilton Hotels: Brand Differentiation through Customer Relationship Management

What do you think Hilton leadership should do after the Blackstone acquisition? Should they further invest in CRM or simply maintain the status quo? What aspects of Hiltons CRM should be strengthened, if any, and how

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