Case Study: Hostetter and Paden $(2017),$ Wil$$s Grill $$ Refer to Case Study Pack $($Related to Chap $3)$

Case Questions:

$1.$ What are the resources, capabilities and core competencies required to compete in the street food market segment?

$2.$ Perform a SWOT analysis for Wil$$s grill.

$3.$ How do the necessary resources, capabilities and core competencies compare between the street market segment, and the new market segment $-$ catering?

a$.$ What is required to effectively compete in the catering market segment?

b$.$ Which ones are transferable from the street food segment to the catering segment?

c$.$ What gaps exist if John decides to enter into the catering segment?

d$.$ How might John acquire or develop the missing resources, capabilities and core competencies if he enters into the catering segment?

e$.$ What strategic decision should John Christ make for his business $$ expand in the current street food market segment, add a new market segment, catering, or do something else?