Question: Case Study: 'How ABB FIA Formula E championship built a fan base from scratch' Textbook 7 th edition, Chapter 1 1 , Pages 3 1

Case Study: 'How ABB FIA Formula E championship built a fan base from scratch' Textbook 7th edition, Chapter 11, Pages 318-319(not available in 6th edition; let me know if there's a problem)
What should you do? Only parts 1 and 4.
Part 1: In 1 paragraph provide a short summary of facts, issues, and problems mentioned in the case.
Case Study: 'How ABB FIA Formula E championship built a fan

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