Case Study: How JugJugg Jeeyo marketing created & sustained buzz for the theatre release

Look at how the movie makers and the agency marketed JugJugg Jeeyo to bring back the audience to theatres, leverage the two$-$year hiatus of on$-$ground promotions, and build a content$-$based Reels strategy.

Brand Introduction

A Family Reunion Full of Surprises $$ JugJugg Jeeyo was touted as a family entertainer, with the issue of $$divorce$$ being discussed. Directed by Raj Mehta, the film brings light to a tabooed and serious subject to Indian cinema $$ with light$-$hearted humour, subtlety, and vibrancy. The film stars Varun Dhawan, Kiara Advani, Anil Kapoor, and Neetu Kapoor in lead roles.

Objective

To garner maximum engagement and give the audience an insight into what went behind creating Dharma$$s first$-$ever theatrical film in over $2$ years

Leveraging the popularity of the stars and Dharma Productions amongst its fan base and blending it with the capabilities of social media to create an unprecedented buzz around the release

To create and sustain the hype around the film and bring back families to the big screen after the pandemic

Showcase Dharma Productions$$ modernized approach to entertaining as well as enlightening the audiences

How will they achieve this and what results will they achieve? long detailed brief answer req