Case study How Nike motivate

With reference to the extract critically argue whether Nike is using herzbergs two factor theory approach to motivate employees

Nike motivates it employees by making them feel as if their work has more in common with Mother Teresa than Henry Ford. Their guiding philosophy has the power to influence, inspire and challenge employees on a daily basis. Nike Corporation global strategy for human resources (HR) is to help unleash this potential across every area of their business by enabling leaders to make great decisions that, in turn, enable Nike's business growth. Their HR function supports growth goals as partners to their leaders to ensure they evolve the organisation to support all of their brands, ensure operational and functional excellence, and plan the size and cost of their global workforce. Moreover, Nike Corporation challenged employees through group exercises and brainstorming sessions to define how the future could look and how they would get there. Furthermore, employees' insights during that exercise helped them to shape their business approach to sustainability and employees' roles in delivering on that. Nike has a lush headquarters, which is not shoving basketball stats down their throats. They also pay them well. Nike's managers are role models who inspire their teams, live the passion of Nike Corporation and promote creative environments for best thinking and work. Nike's commitment to its workforce includes enabling managers and leaders to be levers for accelerating the company's growth. They also invest in their leaders by providing learning and development opportunities that teach managers how to amplify their employees' talent, energy and capabilities. According to the senior management of Nike Corporation