Question: Case study : https://www.bbc.com/news/business-57482017 2. The ease of comparison on the Internet tends to encourage price-based consumer decisions. What could MSC Cruises do to help

Case study : https://www.bbc.com/news/business-57482017

2. The ease of comparison on the Internet tends to encourage price-based consumer decisions. What could MSC Cruises do to help take the consumer's focus off price to some extent and consider other attributes?

3. Which of the three pricing strategies discussed would work best for MSC Cruises, given their overall market share growth goals? Why?

4. Review MSC's pricing approach of providing a relatively low up-front price but then relying on additional sales for profitability. Outline the strengths and weaknesses of this approach.

5. Do you agree with MSC's overall approach to pricing? What recommendations would you have for them, particularly as they have a similar pricing structure to the market leaders?

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