Question: Case Study 'IKEA's Global Strategy' Q1. When company founder Kamprad decided to expand into China, his decision was not based on market research but, rather,

Case Study 'IKEA's Global Strategy'

Q1. When company founder Kamprad decided to expand into China, his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China? Did Kamprad's decision pay off?

Q2. Relying on topics covered in this chapter, would you classify IKEA's approach as one of standardization or adaptation in markets around the world? Explain.

Please provide detailed and relevant answer as soon as possible.

Thank You..!!

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