Case study In most business, data is a highly underutilized tool, and it is rarely analysed efficiently or thoroughly. This means that valuable insights may go completely overlooked, potentially costing the organization money, and wasting resources. "Car Shine" Rent a Car is a local car rental company in Riyadh has been in operation for two years. The company has $20$ employees in the head office and $15$ staff members in the locations. The company since it started has been suffering from many internal operational$/$business problems including the underutilization of data. The CEO of "Car Shine" has called you up seeking your advice as an MIS expert where he wants to improve the decision$-$making process to improve the company's revenue and net profit. He has indicated that he has no control on the category of people renting the vehicles, or which cars are mostly used by the customers, attrition rate of employees is extremely high, regularly he gets penalties from the Labor$-$Office due his low Saudization level since it is not monitored properly, etc. Basically, he doesn't know how to manage his data. You immediately suggested to him to hire an in$-$house "Data Analyst". However, the CEO indicated that he doesn't justify hiring a full$-$time analyst to do this job. In fact, you have also suggested to him to purchase an ERP system to help him out monitor and manage his business better, but he indicated that he would rather delay this decision to next year since he doesn't have budget to purchase the system immediately. The CEO has requested you to come$-$up with other advice to help him monitor the performance of his organization so he can make better and immediate decisions to reduce his overhead cost and increase revenues. $1.$ What actions you will take to first understand the magnitude of the problem? $2.$ What solutions you would recommend to him to manage his data better $($with minimum cost implications$)$ which will help him make decisions and improve his business operation