CASE STUDY - indeed.com and linkedin .com The most popular job resources of Job seekers are LinkedIn and Indeed.com. LinkedIn designed as an employment-related social network and Indeed.com is a metasearch engine for job listings. Indeed.com is an American worldwide employment-related search engine for job listings launched in November 2004. Linkedin was launched in 2003 to connect the worlds professionals. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the worlds leading professional cloud and the worlds leading professional network. Indeed.com has also added services like resume storage, salary comparisons, employment-related news and trends, and user forums. Employers posting jobs pay a small fee each time a job seeker views a posting. Most clicks on Indeed.com cost between $0.25 - $1.50. The site also earns revenue through traditional website advertising. The recruiting strategy is a plan of action to successfully identify, attract and hire the best candidates for your open roles. Indeed Resume provides millions of resumes from job seekers across nearly any industry and location. Employers can quickly find candidates by entering a skill, job title, city, state or zip. The results can be narrow down by criteria like years of experience, education level and more. Resume alert can be set to receive daily emails with links to new resumes that match the criteria for the positions looking to fill. Indeed sends the candidate info to employers. Indeed is a true "job search engine," which works by aggregating job postings from many different sources, including: Jobs posted directly on Indeed by employers, Jobs posted on employer sites, Jobs posted on job boards, Jobs posted on newspaper websites and other online classifieds.Indeed.com throws all those job postings into a gigantic database and adds powerful searching capabilities. The search tips could reduce 10% of job search time in applying for jobs online. The source code, on every page they have a title tag and description tag, and they have a fully developed keyword tag. The concept of meta tagging is well done. As a job search site, they have a lot of authority, which probably adds to their ranking power. Ranking high gets them a lot of traffic, which then feeds back into their authority. In addition to a job board, LinkedIn gives users the ability to find friends and colleagues and build a social network towards professional networking and information sharing. Users can search for professionals outside of their network and then to be introduced by a common connection. Forums and groups are available for networking and discussing specific topics in LinkedIn. LinkedIn generates revenue across four main product lines: Talent Solutions, Marketing Solutions, Sales Solutions and Learning Solutions, in addition to collecting Premium Subscriptions. Revenue generated from both enterprise customers and individual members purchasing subscriptions. There are four premium options to choose from depending on how the user wishes to take advantage of the site: one for job seekers; one for professional networking and business promotion; one for generating sales leads and finding potential new customers; and one for employers or recruiters to post jobs and find talent. The recruiter receives an Easy Apply application, they see the snapshot LinkedIn profilenamely your photo, headline, past and present job titles, education, and any skills listed. If the account is premium ,the exact profile views will be known. LinkedIn developed many custom data pipelines for streaming and queueing data. For example, when data needed to flow into data warehouse,send batches of data into Hadoop workflow for analytics, collected and aggregated logs from every service, when collecting tracking events like pageviews,it is needed queueing for in Mail messaging system, and to keep people search system up to date whenever someone updated their profile.

2 .Compare and contrast the income generation model from both the resources. (2 marks)

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  The income genration model of indeed and linkedin though work on the same tangent, yet are very different from each other.

  Linkedin generates revenues through its hybrid revenue genrating business model menaing thereby it takes in the help of various features on its platform rather than only one feature. It generates revenue through the following features:

  Talent features: What Talent Solutions does is that it empowers managers to discover possible employees and recruit them flawlessly by giving highlights like progressed search options, building the prospects' profiles, limitless perceivability to third degree network, and reaching first hand to the best talent out there. Big companies pay considerable amounts for using this feature.

  Advertising features: LinkedIn's ad feature item is the best option for some B2B publicists and it stands apart among an ocean of advanced advertising options in view of two factors: LinkedIn's crowd significantly consists of working experts and LinkedIn's ad feature explicitly permits targeting a specific section through focusing on choices like Job Titles, Seniority, Company Name, Industry, Company Size, Skill and so on. This constitutes an major aprt of its revenue.

  Premium subscription: It includes some additional featires ot the users which are not available to a normal linkedin user wsuch as direct message to the recruiter, profile to be highlighted, comparison with the market competition etc. Users who want to get an upper hand in the competing industry of getting hired by the best usually use this feature by paying a subscription amount to the company.

  Whereas, indeed altught follwos the same model as linkedin such as indeed also has a subscription option and targetted ad feature. But in addition, indeed's revenue model consists of resume maker option.

  The Indeed resume search subscription feature gives businesses the genuinely necessary admittance to Indeed's database of prospective and aspiring candidates. Contrasted with inbound applications, it's a lot simpler for a business to look over the large number of candidates that fit their prerequisites through this feature. Indeed will help the candidate to help build their resume from the scratch that will fit the need of the employers for a small fee.

What different strategy they make in order to stood peak in Job markets?