Question: Case Study: Inkpen, A . ( 2 0 1 7 revised ) , Southwest Airlines, Case Study Pack # TB 0 3 3 3 Case

Case Study: Inkpen, A.(2017 revised), Southwest Airlines, Case Study Pack # TB0333
Case Questions:
Is the US airline industry attractive?
Describe SouthWest Airlines strategy. What are the most important strategic choices?
What is unique about SouthWest strategy?
How easy would it be to imitate this strategy?
Is the strategy sustainable? What threats are on the horizon?
Should SouthWest become an international airline?

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