CASE STUDY:

It gets more than 3,000 applications a day. And it's no wonder! With a massage every other

week, onsite laundry, swimming pool and spa, free delicious all-you-can-eat gourmet meals,

what more could an employee want? Sounds like an ideal job, doesn't it? However, at Google,

many people are demonstrating by their decisions to leave the company that all those perks (and

these are just a few) aren't enough to keep them there. As one analyst said, "Yes, Google's

making gobs of money. Yes, it's full of smart people. Yes, it's a wonderful place to work. So

why are so many people leaving?" Google has been in the top five list of "best companies to

work for" by Fortune magazine for four years running and was number one on the list for two of

those four years. But make no mistake. Google's executives decided to offer all these fabulous

perks for several reasons: to attract the best knowledge workers it can in an intensely

competitive, cutthroat market; to help employees work long hours and not have to deal with

time-consuming personal chores; to show employees they're valued; and to have employees

remain Googlers (the name used for employees) for many years. But a number of Googlers have

jumped ship and given up these fantastic benefits to go out on their own. For instance, Sean

Knapp and two colleagues, brothers Bismarck and Belsasar Lepe, came up with an idea on how

to handle Web video. They left Google, or as one person put it, "expelled themselves from

paradise to start their own company." When the threesome left the company, Google really

wanted them and their project to stay. Google offered them a "blank check." But the trio realized

they would do every hard work and Google would own the product. So off they went, for the

excitement of a start-up. If this were an isolated occurrence, it would be easy to write off. But it's

not. Other talented Google employees have done the same thing. In fact, there are so many of

them who have left that they've formed an informal alumni club of ex-Googlers turned

entrepreneurs.

Discussion Questions:

2.1. What's it like to work at Google? (Hint: Go to Google's Web site and click on About

Google. Find the section on Jobs at Google and go from there.) What's your assessment of the

company's work environment?

2. 2. Google is doing a lot for its employees, but not enough to retain some talented employees.

Using the various motivation theories, what does this

situation tell you about employee motivation?

2.3. If you were managing a team of Google employees, how would you keep them motivated?