Case study Jaguar Electronics, Inc. ( This case study is derived from one written by Frank C
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Case study Jaguar Electronics, Inc.This case study is derived from one written by Frank C Burinsky and Michael A McGinnis, Shippensburg University. The company name, product and component names, overseas locations for selling the products, and shipping costs have been changed to protect the actual company name and reflect changes in trade agreements and shipping practices.Jaguar Electronics, Inc. is a specialized electronics firm located in Charleston, South Carolina in the United States. The company was founded in and has enjoyed success and modest growth as a supplier of components to large manufacturers of specialty electronicmechanical devices. Recently the company's management has decided to begin manufacturing and marketing a product called the 'Airflow'. The Airflow is manufactured by assembling two component parts: mechanical assemblies MA which are purchased from a company in Belgium; and electronic assem blies EC manufactured by Jaguar Electronics at its Charleston facility.Jaguar Electronics has manufactured and supplied the electronic assemblies to several national manufacturers of products similar to the Airflow for several years. Most of the consumer demand for the final products comes from areas enjoying a relatively warm climate throughout the year. Accordingly, the manufacturers of those products have sold their goods with
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