Case study: JIT in Action

A new phenomenon called Apparel on Demand is slowly making its presence felt. It is an extension of JIT linking retailers and manufacturers for a just-in-time responsiveness. NaaR Clothing Inc., promoted by a young management graduate has recently ventured into the business of making reasonably priced custom kids wear. It has collaborated with many stores selling kids wear. In the stores, kids are electronically measured and information like color, fabric, style, etc., are recorded. The information reaches the NaaR manufacturing facility at Ahmedabad almost immediately through a state-of-the-art information system. NaaR guarantees delivery of the custom kids wear within 10 days. With the growing acceptance of casual kids wear among the kids in India, especially in the urban areas, the market for casual kids wear is growing at a fast pace. NaaR with its unique business model hopes to garner a significant share of this market. The promoter of NaaR along with her top executives is confident that their concept of JIT casual kids wear would work. Source: http://himadri.cmsdu.org

Answer the Following Questions:

1. Do you think NaaRs strategy would work? Why or why not? What is the importance of retailers in its business strategy?

Comment on the necessity of a robust supply chain in the context of NaaR Clothing Inc