Case study: Kameda Seika: Cracking the U.S. Market (1) What are some reasons rice crackers are expected
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Case study: Kameda Seika: Cracking the U.S. Market
(1) What are some reasons rice crackers are expected to be popular outside Japan?
(2) What is Kameda’s marketing plan in the US?
(3) What would you do for a marketing plan instead?
Related Book For
Human Resource Management
ISBN: 978-0538453158
13th Edition
Authors: Robert L. Mathis, John H. Jackson
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