The main phases in the marketing planning process are how the SWOT analysis matches a company's strengths
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The main phases in the marketing planning process are how the SWOT analysis matches a company's strengths to marketing opportunities and the Ansoff matrix (market penetration, market development, product development, and diversification).
answer the following:
- Discuss your understanding of the role that SWOT analysis has in strategic marketing and how to use different strategic tools such as Ansoff matrix in strategic market planning.?
Related Book For
Case Studies in Finance Managing for Corporate Value Creation
ISBN: 978-0077861711
7th edition
Authors: Robert F. Bruner, Kenneth Eades, Michael Schill
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