CASE STUDY: KwikTrain personal training was established in Adelaide six months ago with the purpose of offering two new personal training ("PT") services ("products") to cater for very different types of clients. The first product ("Kick-Start") is three one-hour PT sessions to provide more self motivated clients who just needed a "kick-start" and/or some technical advice with a personalised program which they could use themselves thereafter. The initial session would set the client up with an exercise program after a brief chat, with the remaining two sessions acting as follow-ups to ensure the client was on track. The second product ("New-You") is for clients who require much more support and consists of a 26-week program comprising: - a detailed first interview and health check including measurements of weight, height, heart rate, blood pressure and body fat percentage. - - Two one hour PT sessions per week at a high-end fully equipped gym with an experienced trainer Two remedial sports massages The firm charges $249 for the Kick-Start offering (in total) and $179 per week for the 26-week New-You package. The New-You service is also offered as a corporate product for a discounted $4,399 for the full 26 weeks. Corporate clients