Question: Case study: Laser or L'Oreal Chamari Kariyakaranage, David Phillips, Adrian Mills Source: WARC Awards, Bronze, Effective Content Strategy, 2017 1. Describe the market segment of

Case study: Laser or L'Oreal

Chamari Kariyakaranage, David Phillips, Adrian Mills Source: WARC Awards, Bronze, Effective Content Strategy, 2017

1. Describe the market segment of L'Oreal's Revitalift, using the 4Ws (3 marks).

2. How did Loreal position the revitalift? (1 mark)

3. Using the Customer Value Framework contrast the customer value for Laser and Revitalift (4 marks)

4. Which customer value creation mix element (product management, brand management, customer engagement) did L'Oreal use for Revitalift? - explain their approach. (2 marks)

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