CASE STUDY: Levi's Personal Pair

Review the Case Objectives below and keep those in mind while you read the case and analyze any data. Then, make a primary post addressing each Case Study question below. Students must also provide substantive feedback on at least two other student's posts.

Students must address each case study question using complete sentences, good grammar, syntax, and spelling.

I$\text{'}$m not looking for a novel here. Answer the questions and provide enough information to explain your position.Reasonable minds can differ and you may have a difference of opinion as to the "correct" answer. Some of the case study questions are simply a matter of choice and strategy. If you disagree with the strategy, say so and explain why. I$\text{'}$m primarily looking for thoughtful discussion of the case that demonstrates your understanding of the sustainable management concepts that you're studying. NOTE: I$\text{'}$m not averse to awarding bonus points for excellent analysis and commentary.

Objectives

Students gain experience in analyzing a company$$s differentiation advantage.

Students will assess the potential threats to differentiation, particularly those that come from low$-$price competitors and those from more differentiated competitors.

Students gain experience in quantifying the costs and benefits of differentiation.

Study Questions

Assess Levi$$s situation at the time of the case. What is at the root of their problems in the denim market?

How does Levi Strauss create value for its customers?

Assess the Personal Pair Proposal. What is your evaluation of it from a quantitative perspective? What is your evaluation of it using the VRIO framework?

What is your recommendation concerning the Personal Pair proposal?