Case study link below:

Dove: A Spotless Approach t$$ Digital Marketing $|$ Digital Marketing Resource Hub $($

digitalmarketinginstitute.com$)$

Dove's evolution fron$-$a simple soap brand to a digital marketing trailblazer is a compelling narrative of innovation and social impact in the beauty industry. Since its inception in $1957,$ Dove has redefined its market position by consistently challenging the traditional beauty paradigm and advocating for inclusivity and self$-$esteem through its digital marketing initiatives.

The case study explores Dove's strategic digital campaigns that have not only broadened its product range but have also reshaped consumer perceptions of beauty. Dove's campaigns, such as the Real Beauty initiative and the Dove Self$-$Esteem Project, have utilized digital platforms to engage with consumers on a deeper level, sparking conversations and building communities around the brand's core values.

Class Activity: Evaluating Dove's Digital Marketing Impact

Objective: To examine the effectiveness of Dove's digital marketing strategies in creating brand impact and to consider the ethical responsibilities of digital marketers.