Case study Link - https://www.mediafire.com/file/qwes0rz95vikxvb/P%2526G_Japan.pdf/file

Note* - It is more important to analyze a question in a structured manner by incorporating theoretical concepts and case evidence.

The analysis should discuss both positives and negatives of each option using case evidence. The final recommendation should be based on the analyses and a set of common criteria against which to evaluate the options. Wherever necessary, please make reasonable assumptions and provide a brief logic for the assumption.

Questions :

1. Why was SK-II so successful in Japan? Justify the answer by referring case evidence

2. Does SK-II have the potential to become a global brand within P&G's worldwide operations? Yes or no? Justify the answer by using case evidence

3. As Paolo DeCesare, if you have to make a recommendation to the GLT, which one of the three markets (Japan, China, or UK) should SK-II prioritize? Why? Justify the answer by using case evidence