Question: Case Study : LJ Hooker's reach to China Explain the wheel of international marketing and the challenge for international marketers in dealing with the 'incontrollable'.

Case Study : LJ Hooker's reach to China

Explain the wheel of international marketing and the challenge for international marketers in dealing with the 'incontrollable'. In what ways do uncontrollable factors in the Australian local environment affect the application of marketing mix variables in China?

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LJ Hookers expansion into China represents a classic case of international marketing strategy wherein the Wheel of International Marketing plays a cru... View full answer

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