Question: Case study :Managing with analytics at procter&gamble 1. What were the primary metrics by which IDS success or failure was measured? What are the strengths

Case study :Managing with analytics at procter&gamble

1. What were the primary metrics by which IDS success or failure was measured? What are the strengths or weaknesses of using these metrics? What metrics would you use to evaluate the success or failure of IDS?

2. Given P&Gs metrics from question 1, was IDS a success or not?

3. What were the organizational techniques, processes, information technology and analytic techniques that IDS used effectively? Give two specific strategies that you would have done differently that would have had a positive impact on your metrics.

4. How would P&Gs experience with the compacted detergent rollout impact how they should utilize analytic techniques in the future?

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