case study marketing 101 any help please

Refer to the scenario below to answer the following questions Harley Davidson has climbed its way to the top of the fast growing heavyweight motorcycle market. Harley's motorcycle captures more than one-fifth of all US bike sales and more than half of the heavyweight segment. Both the segment and Harley s sales are growing rapidly. In fact, for several years running, sales have far outstripped supply with customer waiting lists of up to two years for popular models and street prices running well above suggested list prices "We've seen people buy a new Harley and sell it in the parking lot for $4,000 to $5000 more, says one dealer. Since its initial public stock offering in 1986, by the year 2000 Harley Davidson shares had split four times and were up more than 7,100%. By 2002, the company had experienced 16 consecutive years of record sales and income Harley-Davidson's marketers spend a great deal of time thinking about customers and their buying behavior. They want to know who their customers are, what they think and how they feel, and why they buy a Harley rather than a Yamaha What is it that makes Harley buyers so loyal? These are difficult questions, even Harley owners themselves don't know exactly what motivates their buying. But Harley management puts top priority on understanding customers and what makes them tick. 5. Analyze the different segmentation variables (geographic, demographic, psychographic, and behavioral) that Harley Davidson has relied on before he opened his store (20 pts). 6. What role could opinion leaders play to influence on those customers? Please explain. (10 pts)