Question: Case Study: Marketing in Action - Case Real Choices at P&G 1. What is the decision facing P&G? 2. What factors are important in understanding

Case Study: Marketing in Action - Case Real Choices at P&G 1. What is the decision facing P&G? 2. What factors are important in understanding this decision situation? 3. What are the alternatives? 4. What decision(s) can be recommend? 5. What are some ways to implement the recommendation?

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