CASE STUDY MARKETING PLANNING FOR A NEW PROGRAM $64$ SouthCoast Institute, a rehabilitation hospital, perceived an opportunity to expand its outpatient capabilities. Among SouthCoast$$s options was to develop an aqua therapy program that would supplement its existing inpatient services and allow it to serve a wider range of customers on an outpatient basis. The hospital$$s staff recognized the need to engage in the marketing planning process to successfully design, launch, and evaluate this new service.Case Study Discussion

Please prepare a paper project for $5$ following questions

$1.$ How did broad trends in healthcare marketing influence SouthCoast$$s new service development?

$2.$ Why did SouthCoast need to assess the public$$s openness to the idea of an aqua therapy program during

the initial information gathering?

$3.$ What factors influenced the team$$s choice of strategic approach? Were there other strategies the team

might have considered?

$4.$ How did SouthCoast$$s promotional techniques reflect its overall strategy?

$5.$ In what ways could the success of this marketing initiative be measured?