Question: Case study: McDonalds, Competitive Analysis and Positioning 1. what does having a marketing orientation really means for McDonalds? Discuss. a. Based on the information in

Case study: McDonalds, Competitive Analysis and Positioning

1. what does having a marketing orientation really means for McDonalds? Discuss.

a. Based on the information in the case study, discuss in detail how the different micro and macro environmental factors have affected McDonalds market share. Discuss all of the micro and macro environmental factors (present in case study)

b. What are the challenges McDonalds has been facing and what strategic alternatives would you suggest McDonalds employ to increase its market share?

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